Every day, over 361 billion emails are sent worldwide—a number expected to rise to 376 billion by the end of 2025. Email marketing has changed significantly over the years, and what worked five years ago may no longer work. However, it remains a cornerstone of any successful marketing strategy.
Today, A top email marketing agency depends on email marketing because it consistently delivers outstanding results and the highest ROI among all online marketing channels—including SEO, PPC, and content marketing.
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Why? Because email marketing works!
It’s one of the most cost-effective ways to promote products, engage with customers, and drive business growth by a B2B email marketing agency. In fact, for every $1 spent on email marketing, businesses see an average return of $42. Personalized subject lines alone can boost open rates by 26%, while segmented campaigns have led to an incredible 760% increase in email revenue.
At Helixbeat, We are a specialized email marketing agency helping thousands of brands boost their sales through effective strategies. In this guide, we’ll share the best B2B email marketing agency’s tactics you can implement to achieve exceptional results.
Personalize Your Emails as much as you can
Personalization can generate $20 in ROI for every $1 invested.
No one likes receiving generic emails. If your email starts with “Dear valued customer,” it will likely be ignored or deleted. Personalization is the key to making emails feel relevant and engaging. It doesn’t mean writing a separate email for each recipient but rather using customer data to create personal and tailored messages.
Big brands like Amazon have mastered this. Their emails don’t just suggest random products; instead, they analyze a customer’s purchase history and preferences to recommend items that truly match their interests. This approach works exceptionally well. In fact, studies show that personalized emails can generate six times higher transaction rates than generic ones.
One of the simplest ways to personalize emails is by using the recipient’s name. Including a first name in the subject line or email body can increase open rates by 10-14 percent. Research also shows that 47 percent of people decide whether to open an email based on the subject line alone, making this a small but powerful change.
Beyond using names, personalization starts with collecting the right information upfront. When users sign up, asking for essential details such as their name, location, or preferences allows for better-targeted email campaigns. However, it’s important to strike a balance and not overwhelm subscribers with too many questions.
Another important factor is using a real reply-to email address. If an email is sent from a “noreply@example.com” address, it discourages engagement and makes the brand feel less approachable. Instead, using a real email address makes it easier for recipients to respond, ask questions, or share feedback, building trust and credibility.
Including a real email signature is another simple way to make emails feel more personal. Adding the sender’s name, title, and contact details helps establish authenticity and creates an opportunity for direct communication. Readers are more likely to engage with an email when they see it’s from a real person rather than an automated system.
Taking personalization a step further, AI-powered tools can analyze a prospect’s website and social media profiles to craft unique, highly relevant emails. This eliminates the need for manual customization and ensures that every message feels tailored to the recipient’s interests. Instead of using templates and generic content, AI helps create a completely customized email experience.
Despite the proven benefits of personalization, 70 percent of brands still do not use it in their email marketing strategies. This presents a significant opportunity for businesses that do. Personalized emails not only increase engagement but also drive revenue. Studies show that people are 82 percent more likely to open emails that feel relevant to them, and personalized email campaigns can generate up to $20 in return for every $1 spent.
With the email marketing revenue of B2B email marketing agency expected to reach $17 billion by 2027, businesses that prioritize personalization will stand out from the competition. Small changes, like using a recipient’s name or sending targeted recommendations, can have a big impact on conversions and sales. By implementing these strategies, companies can create more effective email campaigns that truly connect with their audience.
2. Automated Drip Campaigns
We don’t torture customers with sales heavy emails
Drip campaigns are automated emails sent over time to nurture leads and drive conversions. If you send repeated emails about your product, that might frustrate your customer and unsubscribe you. Instead of overwhelming your audience with sales-heavy emails, use drip campaigns to provide value-driven content that gradually builds trust.
Types of Drip Campaigns:
- Welcome Series: Introduces new subscribers to your brand and offers.
- Educational Drip: Provides valuable insights, tips, or industry updates.
- Re-engagement Campaigns: Targets inactive subscribers to reignite interest.
- Abandoned Cart Sequences: Encourages customers to complete their purchase with discounts or reminders.
A well-planned drip campaign, executed by a top email marketing agency near me, can increase conversions by 80% while keeping your brand at the forefront of customer minds.
3. Send Mobile-Friendly Emails
Thumbs love mobile-friendly emails!
In 2022, 46% of all marketing emails were opened on a mobile device. With 58% of people checking their phones first thing in the morning, your emails must be optimized for mobile users.
When emails aren’t mobile-friendly, subscribers often delete or unsubscribe. Shockingly, 20% of email campaigns are still not optimized for mobile, despite mobile emails generating 4X more revenue than desktop emails. In fact, 50% of users make purchases after seeing a promotional email on their phones.
How to Optimize Emails for Mobile:
- Use Responsive Email Design (RED): Ensure emails adapt seamlessly to any screen size.
- Keep Subject Lines & Pre-Headers Short: Make them concise and engaging.
- Create Bold & Clickable CTAs: Use large, easy-to-tap buttons to drive conversions.
Optimizing for mobile enhances user experience and maximizes revenue. An expert email marketing agency near me, like Helixbeat, can help craft high-performing mobile email campaigns that maximize your ROI.
4. Test Copy, Design & Buttons
Email testing: Because guessing won’t boost conversions!
Heixbeat’s B2B email marketing agency used to test different elements of email campaigns helps improve engagement and conversions. Around 89% of U.S. companies use A/B testing to optimize email marketing. Even Barack Obama’s 2012 campaign leveraged A/B testing on subject lines, with the best-performing one generating $2.2 million more in donations than the worst.
While subject lines are a great place to start, there are other key aspects you should test:
- From Address: The sender name significantly impacts open rates. Test different variations, such as a personal name, a company name, or a combination of both.
- Plain Text vs. HTML Emails: While HTML emails are visually appealing, plain-text emails with a personal touch often feel more authentic and engaging. A/B test both formats to see what works best for your audience.
- Long vs. Short Emails: Short emails drive readers to landing pages quickly, while long-form emails provide detailed information. Experiment to find which format resonates more with your subscribers.
Consistently testing and refining your emails will help you maximize their effectiveness. By working with a B2B email marketing agency, you can continually test and refine your emails for maximum impact.
5. Automate Email Campaigns
Automation is a game-changer in email marketing. Trigger-based emails—such as welcome, thank-you, and order confirmation emails—outperform traditional campaigns, achieving a 50% open rate and a 30% click-through rate (CTR). An experienced B2B email marketing agency can help set up these automated workflows to increase customer retention and sales. These emails can contribute up to 20% of total email marketing revenue and typically generate 5x higher open rates and 15x higher CTRs than standard email campaigns.
Here are some effective trigger-based emails you can implement:
- Activation Emails: When a new user signs up but hasn’t engaged with your product, send an email with their login details, a quick-start guide, and an invitation for a live demo to encourage usage.
- Win-Back Emails: If a customer is nearing the end of their subscription and hasn’t used your product in months, send an email highlighting new features and upcoming updates to re-engage them. Offering a limited-time discount can also help retain them.
- Surprise Emails: Reward loyal customers with unexpected gifts, such as a free product trial, discount code, or even a small token like a gift card. Small gestures can strengthen customer relationships and boost retention.
While setting up automated emails may seem complex, it doesn’t have to be. You can start with simple auto-responders and gradually build more advanced workflows as you scale your email marketing strategy.
Final strategy: Seek help from Helixbeat’s email marketing agency near me
Email marketing continues to deliver results. But email marketing has evolved. It’s no longer as simple as sending the same email to all. It’s time to update your email marketing strategy.
Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices. You also need to test new elements.
Trends change quickly, and what worked 12 months ago may not be successful today. Be open to testing. And when you understand what works, find ways to automate it through triggered emails.
Be sure to create great subject lines and send your emails at the right time.
If you implement these tactics into your email marketing strategy, your customers will be more responsive, your campaign performance will improve, and your business will continue to grow. As we conclude the blog, the final tip is to consult Helixbeat, an email marketing agency, to drive better sales.
Helixbeat one of the best email marketing agency near me, has more than 10 years of experience in this field.
Book a demo immediately and change your sales game with Helixbeat’s email marketing agency.
Customer also ask
- Why is email marketing still effective in 2025?
Email marketing remains effective because it offers a high ROI, allows direct communication with customers, and supports personalization, automation, and segmentation to drive engagement and sales.
- What is email personalization, and how does it boost sales?
Personalization involves using customer data (like names, past purchases, and preferences) to tailor email content. This increases open rates, engagement, and conversion rates, with studies showing up to a $20 return for every $1 spent.
- How do automated drip campaigns improve email marketing?
Drip campaigns send pre-planned emails over time to nurture leads and build customer relationships. This prevents overwhelming subscribers with sales-heavy content while increasing conversions by up to 80%.
- Why should emails be optimized for mobile users?
With nearly 50% of emails being opened on mobile devices, mobile-friendly emails improve user experience and boost revenue. Emails that aren’t mobile-optimized often get ignored or deleted.
- What elements should I A/B test in my email campaigns?
You should test subject lines, sender names, email length, CTA buttons, plain text vs. HTML formats, and sending times to determine what resonates best with your audience.
- How can email automation increase sales?
Automated trigger-based emails, such as welcome, abandoned cart, and re-engagement emails, generate 5x higher open rates and 15x higher click-through rates (CTR) than standard emails.
- How often should I send marketing emails?
The frequency depends on your audience and business type, but best practices suggest sending 1–4 emails per month to maintain engagement without overwhelming subscribers.
- Why should I choose Helixbeat as my email marketing agency?
Helixbeat has over 10 years of experience in email marketing, providing data-driven strategies, automation solutions, and personalized campaigns to help businesses increase sales effectively.
