Top Growth Tactics from a Small Biz Marketing Agency 

Imagine spending weeks crafting the perfect marketing campaign and laughing at it with high hopes, and then nothing. No surge in website traffic, no ringing phone, not even a single lead. Unfortunately, this is the harsh reality of many small businesses. A survey by HubSpot shows that 60% of marketers face a challenge in attracting new customers, despite investing a substantial amount in marketing, often without the guidance of a professional small business marketing agency.   

The truth is old school tactics are of no benefit in our fast-growing world. A business requires the right strategies because even the best-looking ads will not drive good results. You need a smart approach to know how people search, engage, buy, and make comparisons. This is when a small business marketing agency comes in turning guesswork into good work.   

This article will cover the tactics for top growth used by expected marketers to help you grow faster, convert better, and find ROI from your efforts.   

Table of Contents 

• What Is Small Business Marketing & Why Does It Matter 

• Top 5 Growth-Driven Tactics from a Small Business Marketing Agency 

• Small Business Marketing Tools & Resources You Should Be Using 

• Outsource or In-House? What’s Best for Your Small Business? 

• Final Insights 

What Is Small Business Marketing & Why Does It Matter 

Unlike big brands with massive advertising budgets, small businesses need marketing strategies that are cost-effective, measurable, and targeted. Small business marketing is all about promoting your products or services using strategies that are tailored to your limited budget, local reach, and unique audience.   

A study by Fundera shows that over 70% of small businesses fail in their 10th year in business and the lack of marketing is the core reason. So why does Marketing matter so much?   

Without constructive marketing, even the best products can be neglected. Marketing builds trust and existence. Through content, reviews, and social media, a brand’s reputation builds up.   

Top 5 Growth-Driven Tactics from a Small Business Marketing Agency 

The right growth tactics can take your small business from “barely getting by” to “booming.” Perhaps a small business marketing agency does not throw ideas at the wall, they maintain strategies that are packed with data, creative execution, and channel-specific insights.  

Unlock the growth potential of your small business with these five powerful marketing tactics. 

Turbocharge Your Visibility with SEO Mastery 

• Keyword Optimization: Target long tail, secondary and local keywords aside from primary keywords like “best digital marketing company” to rank higher in search results. 

• Content Marketing: Produce relevant, engaging content that answers your audience’s questions and positions you as an expert. 

• Technical SEO: Optimize your website’s structure, speed, and mobile compatibility for a better user experience and rankings. 

(CTA: Choose Helixbeat for SEO and SEM Services to dominate search rankings) 

Get Instant Traffic with Smart PPC Ads 

• Targeted Campaigns: Create pay-per-click ads with specific keywords like digital marketing agency near me for precise targeting. 

• Budget Control: Set and adjust your budget based on the performance of your ads to ensure the best ROI. 

• A/B Testing: Run multiple ad variations and analyze the results to refine your messaging. 

Nurture Leads with Personalized Email Campaigns 

• Segmentation: Group your subscribers by demographics, behavior, or engagement to send tailored content. 

• Automated Workflows: Set up welcome series, promotional emails, and follow-up sequences for maximum impact. 

• Engagement Tracking: Measure open rates, click-through rates, and conversions to continually refine your approach. 

CTA: Need help creating compelling email campaigns? (Start with Helixbeat’s email marketing services) 

Become an Industry Leader with Compelling Content 

• Educational Content: Publish informative blog posts, eBooks, or case studies to solve customer problems and build trust. 

• Video and Webinars: Create video tutorials or host webinars to engage your audience and provide valuable insights. 

• Repurpose Content: Share your blog posts, videos, and podcasts across different channels for broader reach. 

Boost Engagement with Social Media Power 

• Platform Strategy: Focus on platforms that best align with your target audience (e.g., Facebook for local businesses, LinkedIn for B2B). 

• Visual Content: Share engaging images, videos, and stories to captivate your audience. 

• Paid Social Ads: Use paid ads to reach specific demographics and grow your audience organically.  

Small Business Marketing Tools & Resources You Should Be Using 

In a small business, you don’t need to break the bank to access top-tier marketing tools. There are plenty of affordable marketing tools that can help you streamline your operations and drive growth. Here are some essential tools every small business should leverage: 

Google Analytics 

It helps you understand how users are interacting with your site, which can inform your marketing strategy. With this tool, you can: 

• Track website traffic and see how many visitors are coming to your site. Check where they’re coming from (organic search, social media, paid ads, etc.), and how long they’re staying. 

• Analyze user behavior and conversion rates to measure your digital marketing success. Understand which pages are most popular, what content is being viewed the most, and where visitors are dropping off. 

• Set up goals to track actions like form submissions, purchases, or newsletter sign-ups. 

Streamline Your Email Campaigns 

Email marketing remains one of the most cost-effective ways to reach your audience. Mailchimp and Helixbeat are excellent for creating and managing email campaigns. Here’s why: 

• Both platforms allow you to automate your email campaigns, such as welcome emails, abandoned cart reminders, or seasonal promotions, saving you time while maintaining engagement with customers. 

• You don’t need to be a designer to create professional-looking emails. Both platforms provide easy-to-use templates that allow you to design emails quickly and effectively. 

Unlock SEO and Competitor Insights 

If you want to rank higher on Google and drive more organic traffic, tools like SEMrush help you improve your SEO efforts by providing:  

• Discover the keywords your audience is searching for and optimize your website content around those terms to improve visibility in search engines. 

• Identify and fix technical SEO issues that might be holding your website back from ranking well. 

• Monitor what your competitors are doing, including which keywords they’re ranking for, the type of content they’re producing, and how their strategies compare to yours.  

Outsource or In-House? What’s Best for Your Small Business? 

Choosing between outsourcing and in-house marketing depends on your business’s resources and goals. Here’s a comparison between them: 

Standards	Outsource	In-House
Expertise	Access to specialized expertise and skills from professionals.	Limited to the skills of your current team.
Cost	Typically, lower in cost as you avoid hiring full-time staff and training costs.	It can be more expensive due to salaries, benefits, and training.
Control	Less control over day-to-day management and workflow.	Full control over processes, quality, and timelines.
Flexibility	Capable of matching business growth or seasonal needs.	Limited flexibility requires more resources to scale.
Speed	Fast execution with teams that are experienced and equipped to deliver results quickly.	Can take longer to produce results due to learning curves and internal delays.
Focus on Core Business	Allows you to focus on your core business activities while the agency handles marketing tasks.	Time-consuming as you’ll need to manage marketing alongside other business functions.

Final Insights 

If you’re feeling frustrated with stagnant growth or wasting resources on marketing that doesn’t deliver, it’s time to solve the problem with the right strategy. 

At Helixbeat, we understand the common marketing challenges small businesses face—from limited budgets to limited expertise and we’re here to help. By working with us, you’ll not only receive data-driven marketing strategies that align with your goals, but you’ll also have a team of experts dedicated to ensuring every dollar you spend on marketing drives real, measurable results.  

Schedule a free Consultation with Helixbeat 

FAQs 

1. What is the 3-3-3 rule in marketing? 

The 3-3-3 rule in marketing suggests that to effectively engage your audience, you should have three messages delivered across three platforms, with a frequency of three times. This strategy helps increase brand recall and drive higher engagement. 

2. What are the 7 Cs of marketing? 

The 7 Cs of marketing are: 

• Customer: Understanding the needs and wants of your target market. 

• Cost: The cost to the customer, not just the price. 

• Convenience: Making your product easy to access or buy. 

• Communication: Effective engagement and interaction with customers. 

• Content: Relevant and valuable information to engage the audience. 

• Community: Building a community around your brand. 

• Connection: Creating long-term relationships with customers. 

3. What three strategies are most widely used by small businesses? 

• Content marketing  

• Social media marketing  

• Email marketing 

4. What are the 4 basic marketing strategies for growth? 

The four basic marketing strategies for growth are: 

• Market Penetration 

• Product Development 

• Market Development 

• Diversification